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Electric Dealership Toyota Sponsorship

Prompted by a request from Toyota to evolve to a shifting market, this project creatively imagines a future of electric vehicles (EVs). With extensive research on the life cycle of Lithium batteries, the proposed dealership offers a more sustainable recycling process within a facility that goes beyond providing solely cars to South LA. The site powers an array of other personal devices through scattered interactive design elements. The current infrastructure prevents EVs from being successfully integrated into lower-income areas which also face the longest commute times in LA. Wasting a total of 89 hours a year sitting in traffic, the project instigates better uses of time on its charging highway system. As the majority of Toyota’s income stems from its workshop, this process is displayed along the sunken highway alongside the dealership showrooms for natural visual marketing.

Los Angeles as seen through its electric grid and traffic patterns to assess the future potential and cost of electrifying the 'autopian' city. The diagram highlights the disparity between neighborhoods of different income status. For those with the longer commutes and less access to EV charging stations, one wastes 89 hours a year stuck in the traffic on their daily commute. 

The Life of an
EV Battery

Form

Site Analysis

SITE 
Santa Ana Freeway

Program Timeline

Axonometric: Night & Day

Interactive Tech
Performative Marketing
Accessible & Diverse Charging
Recycled Resources
Leisure Engagement

 
Car Dealership Meets
Community Hub

 

Sections & Plans

Real Transportation, Real Advertising
 
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