With the study area in South Los Angeles, this project deals with a diverse community living in over populated circumstances. Families consist of multiple young children, often with single parents earning a cumulative median income of $28,000. The majority of the money circulating households go towards food. However, the neighborhoods within the food desert offer an abundance of fast-food options with very little fresh produce at realistic prices. In order to tackle the innate health burden, marketing is an essential study topic. People of color are over 2x as likely to engage in resources marketed directly at them, and 84% more likely to engage when children are also incorporated in the selling point. In order to avoid community displacement and maximize engagement, the project must follow intentional marketing strategies and involve the community as much as possible in employment efforts and addressing wants rather than only adressing needs.